As business owners and entrepreneurs looking to harness the power of social media in a changing digital landscape, they will need to have a strong understanding of social media fundamentals and keep up with evolving social media trends.
Social media platforms and channels continue to evolve, challenging companies to adjust social strategies to capture the attention of target audiences, build brand visibility and generate leads. As business owners and entrepreneurs looking to harness the power of social media in a changing digital landscape, they will need to have a strong understanding of social media fundamentals and keep up with evolving social media trends.
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Benefits of Social Networks to Build your Brand
They increase brand perception
With nearly half the world using social media platforms, social media is a natural place to reach new and (highly targeted) potential customers.
Do you think people only connect with brands they already know on social media? Consider that 60 percent of Instagram users say they discover new products on the platform.
They Humanize your Brand
A UK study by Trinity Mirror Solutions found that more than half of adults don’t trust a brand until they see “real-world evidence” that the brand is delivering on its promises.
To connect with your customers and (potential customers), you must show the human side of your brand. So, how are you embracing your brand values?
They Can Establish your Brand as a Thought Leader
Regardless of the industry your business belongs to, social networks offer you the opportunity to establish your brand as a thought leader. The definitive source for finding information on topics related to your niche.
Like brand advocacy, thought leadership is a great way to build trust with your customers. However, research from LinkedIn, in partnership with Edelman, shows that marketers underestimate how much thought leadership can affect confidence, especially for B2-B marketers. About half of the B2B marketers surveyed believed their thought leadership would build trust in their companies. However, more than 80 percent of buyers thought leadership builds trust.
They Keep you top of Mind
According to the Pew Research Center, most social media users check their profiles at least once a day, and many people check their networks multiple times a day.
Social networks allow you to connect with fans and followers every time they connect. So keep your social media posts informative and entertaining, and your followers will be delighted to see your posts in their feeds, which will keep you on their minds. In this way, you will be the first stop when they want to make a purchase.
Benefits of Social Media for Growth
They Increase Web Traffic
Social media posts and ads are key ways to drive traffic to your website. Sharing quality content from your blog or website on your social channels is a great way to get readers as soon as you make a new post.
Participating in social chats, like the weekly #HootChat on Twitter, can also be a great way to increase your visibility, catch the eye of new people, showcase your expertise, and drive traffic to your website.
Social media provides an easy and low-engagement way for potential customers to express interest in your business and products. So lead generation is an essential benefit of social media for businesses. That many social platforms offer ad formats specifically designed to gather leads.
They Boost Sales
No matter what you sell, social media can help you sell it. So it is because your social accounts are a critical part of the sales funnel, the course through which a new contact becomes a customer.
As the number of people using social media continues to grow, and social gears continue to evolve. Social media will become necessary for creating research and eCommerce, so now is the best time to align your goals. Marketing and social sales.
Partner with Influencers
Word of mouth generates between 20 and 50 percent of purchase decisions. So when you get people talking about your product or business on social media. You’re building brand awareness and laying the groundwork for more sales.
A fundamental way to encourage word of mouth is to partner with influencers, people who have a large following on social media and can draw those followers’ attention to your brand.
The power of social media is the ability to connect and share information with anyone on Earth or with many people simultaneously.